diff --git a/components/AdPlaceholder.vue b/components/AdPlaceholder.vue
index f061c2aa9..9ad16db6c 100644
--- a/components/AdPlaceholder.vue
+++ b/components/AdPlaceholder.vue
@@ -1,11 +1,11 @@
-\<template>
+<template>
     <div v-if="config.ads && config.ads.enabled && active"
          :class="[adPlaceholdersVisible ? 'ad-placeholder' : '']">
         <template v-if="adPlaceholdersVisible">
             <p class="text-center h5">{{phkey}}</p>
             <Debug :v="adConfig"/>
         </template>
-        <ins v-else class="adsbygoogle"
+        <ins v-else-if="adConfig.adsense" class="adsbygoogle"
              style="display:block;margin-block: 1em;"
              data-ad-client="ca-pub-8518361481036191"
              :data-ad-slot="adConfig.slotId"
@@ -14,26 +14,43 @@
              :data-full-width-responsive="adConfig.responsive ? 'true' : ''"
              role="alert"
              :data-label="$t('support.ad')"></ins>
+        <div v-else
+             :class="['adsinternal', 'text-center', 'py-3', adConfig.display]"
+             :data-label="$t('support.ad')">
+            <a :href="adConfig.link" target="_blank" rel="noopener">
+                <img :src="`/banners/${adConfig.image}`" class="border shadow" :alt="adConfig.alt" style="max-width: 100%"/>
+            </a>
+        </div>
     </div>
 </template>
 
 <script>
 import adPlaceholders from "../src/adPlaceholders";
+import { adsInternalPerPlaceholder } from "../src/adsInternal";
 import {mapState} from "vuex";
+import {randomItem} from "../src/helpers";
 
 export default {
     props: {
         phkey: {required: true},
     },
     data() {
+        if (adsInternalPerPlaceholder[this.phkey]) {
+            return {
+                active: true,
+                adConfig: randomItem(adsInternalPerPlaceholder[this.phkey]),
+            }
+        }
+
         if (!adPlaceholders[this.phkey]) {
-            return { active: false, adConfig: {} };
+            return { active: false, adConfig: {} }; // FIXME
         }
 
         const {slotId, adFormat, adLayout = null, responsive = false} = adPlaceholders[this.phkey];
         return {
             active: true,
             adConfig: {
+                adsense: true,
                 slotId,
                 adFormat,
                 adLayout,
@@ -61,7 +78,7 @@ export default {
     padding: 1em;
 }
 
-.adsbygoogle:not(:empty) {
+.adsbygoogle:not(:empty), .adsinternal:not(:empty) {
     text-decoration: none;
     &:before {
         content: attr(data-label);
diff --git a/locale/_base/translations.suml b/locale/_base/translations.suml
index 628649fd9..d878ae1d2 100644
--- a/locale/_base/translations.suml
+++ b/locale/_base/translations.suml
@@ -444,6 +444,7 @@ contact:
     groups:
         all: ''
         calendar: 'Queer Calendar Bot'
+        shop: 'Merch'
     faq: >
         Before you write, <strong>check out our </strong>{/faq=<strong>FAQ</strong>} – maybe the answer to your question is already there.
     technical: >
diff --git a/locale/ar/translations.suml b/locale/ar/translations.suml
index 701dba100..c2a0e0e05 100644
--- a/locale/ar/translations.suml
+++ b/locale/ar/translations.suml
@@ -607,6 +607,8 @@ user:
         subject: 'رسالة من إحدى المشرفين'
         intro: 'أهلاً! أرسل لك أحد المشرفين لدينا الرسالة التالية:'
         respond: 'إذا كنت تريد الرد ، يمكنك ببساطة الرد على هذا البريد الإلكتروني.'
+    socialLookupWhy: '(إنه مفيد لعمليات الدمج، وروبوتات الديسكورد، وإضافات المتصفح، ...)'
+    socialLookup: 'إسمح بأن يتم عرض الحساب الخاص بي عن طريق مُعَرّفات مواقع التواصل الاجتماعي'
 
 profile:
     description: 'الوصف'
@@ -1024,6 +1026,7 @@ images:
 
 error:
     generic: 'حدث خطأ ما. أعد المحاولة من فضلك…'
+    invalidImage: 'هذا الملف لا يبدو صحيحًا. تأكد من أنها صورة صالحة، وأنها أقل من 10 ميغابايت.'
 
 captcha:
     reason: '.يرجى إثبات أنك لست روبوتًا للحد من هجمات البريد الالكتروني وهجمات الإسقاط الموزع'
@@ -1310,6 +1313,8 @@ calendar:
         bi_creators_day: 'يوم صناع ازدواجية التوجه الجنسي'
         wrath_month: 'شهر الغضب المثلي'
         lesbian_aunts_day: 'يوم العمات المثليات'
+        aromantic_visibility_day: 'يوم التوعية باللارومانسية'
+        aplatonic_visibility_day: 'يوم التوعية بالأشخاص عديمين الشهوة الجنسية'
     banner: 'نحن نحتفل ب'
     celebrating_custom: 'يحتفل به'
     celebrating_day: 'يحتفل به في يوم'
diff --git a/locale/en/blog/creating-new-language-version.md b/locale/en/blog/creating-new-language-version.md
index 394c0987f..41c1ade8e 100644
--- a/locale/en/blog/creating-new-language-version.md
+++ b/locale/en/blog/creating-new-language-version.md
@@ -2,6 +2,8 @@
 
 <small>2020-12-06 | [@andrea](/@andrea)</small>
 
+![Screenshot of the language menu on the top of this page, with the "+ Add more" button selected](/img-local/blog/new-version.png)
+
 So you're interested in helping us extend the platform to your native language? Awesome! 🥰
 
 But how do I do that, you ask?
diff --git a/locale/en/blog/polish-revolution.md b/locale/en/blog/polish-revolution.md
new file mode 100644
index 000000000..a3b857464
--- /dev/null
+++ b/locale/en/blog/polish-revolution.md
@@ -0,0 +1,371 @@
+# The amazing revolution of <em>niebinarszczyzna</em>
+
+<small>2023-06-07 | [@andrea](/@andrea)</small>
+
+![A bunch of books standing on a table one behind another: our zine “Poczytałosie”, Mason Deaver's “All the best”, Mark Gevisser's “Pink line” and Katarzyna Skrzydłowska-Kalukin's and Joanna Sokolińska's “Mów o mnie ono”](/img-local/blog/polish-books.jpeg)
+
+Every once in a while I get reminded of just how much of what we do is pretty much invisible
+for most visitors of Pronouns.page, simply because a big chunk of our work is focused on a language that they don't speak 😅
+
+As you [might know](/history), this project started out as [“zaimki.pl”](https://zaimki.pl),
+a website that collects, promotes and educates about different ways to avoid gendering oneself and others
+in a highly gendered language – Polish.
+
+But the story doesn't end there. Over the last few years we're seeing big changes in how
+nonbinary Polish – or _niebinarna polszczyna_, or _niebinarszczyzna_ – evolves,
+gains social acceptance, legitimacy, and popularity among the nonbinary folks themselves.
+
+So I wrote down a summary of what we've been up to on the Polish side of Pronouns.page.
+Admittedly, a little bit as a boast – but most importantly I'm hoping to inspire 
+current and future activists in other places by showing what kind of initiatives are possible.
+Enjoy reading!
+
+{table_of_contents}
+
+## Why is it so hard for nonbinary people to express themselves in Polish? 
+
+Before we get to the main part of the post,
+let me start with a TL;DR introduction to how gender works in Polish.
+A slightly longer one is available [here](https://zaimki.pl/english), if you're interested,
+and if you're not interested at all, feel free to scroll down to the next section – 
+just know that gender in Polish is _massively_ complicated.
+
+The thing is, unlike in English where it's (almost) all about the pronouns,
+in Polish there's an entire system of noun classification called
+[grammatical gender](https://en.wikipedia.org/wiki/Grammatical_gender)
+(which is different from human gender, albeit somehow linked).
+Every noun has an innate gender, e.g. a table is masculine (“**ten** stół”),
+a spoon is feminine (“**ta** łyżka”) and a chair is neuter (“**to** krzesło”) –
+there's no real “logic” in it, it's just a grammatical class.
+Many other languages have a system like that (German _der/die/das_, French _le/la_, Dutch _de/het_, etc.),
+but Polish makes stuff very complicated considering how many other parts of speech must align with the noun's gender 
+– as well as with people's personal pronouns…
+
+In Polish you can't say something as simple as “I did” without expressing your gender.
+It's either “zrobi**łam**”, if you're using [feminine forms](https://zaimki.pl/ona), or “zrobi**łem**”, if you go with [masculine ones](https://zaimki.pl/on).
+For “I'm hungry” – it's either “jestem głodn**a**” or “jestem głodn**y**”.
+Basically: it's not just about pronouns in a bunch of grammatical forms, but an entire system of pronouns and suffixes.
+And it's not just about people talking _about you_ (3<sup>rd</sup> person) – the grammatical gender that you use influences
+things you say _about yourself_ (1<sup>st</sup>) and things that people say _to you_ (2<sup>nd</sup>).
+It's hard to speak _normative_ Polish when you're nonbinary.
+
+_How come?_ – you might ask. – _Didn't you just say that there's a third grammatical gender, [neuter](https://zaimki.pl/ono)?_
+Well, yes! You could say “zrobi**łom**” and “jestem głodn**e**”.
+But here's a thing: although [technically grammatically correct](https://rjp.pan.pl/index.php?option=com_content&view=article&id=317:byom-byo&catid=44&Itemid=208)
+and not without some historical use, in practice it's not really being used for humans (rarely for children, but in 3<sup>rd</sup> person only),
+and referring to an adult with such forms would be considered by most to be insulting and weird.
+Or maybe I should say: it _used to_ be like that? After all, us queers tend to be great at reclaiming slurs
+and turning the weird and insulting stuff into something that we wear with pride.
+In the recent years the neuter forms seem to have gained a surprising amount of support, representation and understanding
+– at least in the leftist circles and amongst the younger generations.
+
+But there are other options too. One might use plural forms, as a kind of [calque](https://en.wikipedia.org/wiki/Calque)
+from the English [_they/them_](https://en.pronouns.page/they) and/or extension of historical and regional [_pluralis majestatis_](https://en.wikipedia.org/wiki/Royal_we) 
+– although an extra complication here is that Polish has two plurals:
+[masculine personal](https://zaimki.pl/oni) (“zrobi**liśmy**”, “głodn**i**”) and [non-masculine](https://zaimki.pl/one) (“zrobi**łyśmy**”, “głodn**e**”).
+There's also a system that we might call neopronouns (or rather neogender), called [dukaizmy](https://zaimki.pl/onu),
+that takes advantage of the fact that the vowel “u” is not used by any other gendered forms,
+so we end up with “zrobi**łum**”, “głodn**u**”.
+In writing, people also often use [graphical placeholders](https://zaimki.pl/onx), eg. “zrobi**łxm**” and “głodn**x**”,
+or “zrobi**ł_m**” and “głodn**_**”.
+
+And I haven't even started talking about the gendered nouns yet…
+Think of “actor – actress” or “fiancé – fiancée” – as opposed to “painer”, “politician”, “worker” etc.
+Except in Polish there are hardly any nouns describing a person's job or relationship that _aren't_ gendered
+(and also a subject of a heated public debate even when it comes to letting women
+describe themselves without [androcentric](https://en.wikipedia.org/wiki/Androcentrism) nouns).
+Such nouns don't follow any easy grammar tables, we basically had to create a whole dictionary with thousands of entries!
+
+Believe it on not – that was the TL;DR version… Polish grammatical gender is complicated AF 😅
+Making it more inclusive is no easy endeavor. So how do we go about doing that?
+
+## Polish Nonbinary Census
+
+One of our biggest undertakings each year, as well as the biggest research endeavor of this kind in Poland,
+is running the [Polish Nonbinary Census](https://zaimki.pl/spis), a survey of the Polish nonbinary language – 
+with [2211](https://zaimki.pl/blog/spis-2021), [1816](https://zaimki.pl/blog/spis-2022), and [3022](https://zaimki.pl/blog/spis-2023) answers in the respective years.
+It's inspired by Cassian's [Gender Census](https://www.gendercensus.com/).
+Even if you don't understand a word of it, you might wanna [open the most recent report](https://zaimki.pl/blog/spis-2023)
+and just scroll through the charts, tables and collapsable sections
+(even though I automated the generation of many parts of the report, it's still been a _ton_ of work to put it together,
+so I might as well show it off 😉).
+
+I can't express how valuable for us is the data that we collect there.
+Without it, we'd basically be walking in the dark, always uncertain if we even make any tangible difference,
+and if our recommendations, efforts and goals actually reflect the actual usage in the community…
+
+The Census gives us useful information for recommending translators the forms they might wanna use for nonbinary characters.
+It helps Polish enbies chose their own pronouns. It gives us solid arguments against claims that “no one uses those forms in real life”.
+It's a great tool to measure how much braver the community gets each year about using unconventional language,
+and also to pinpoint and tackle the reasons why they don't.
+Many people say that through filling out the survey they found out about possibilities they weren't aware of before.
+People who don't know many/any other enbies IRL say that just seeing the data makes them feel valid and less lonely.
+
+And for me personally… analysing the Census data gives me confidence that our efforts are worth it.
+
+## Manifesto
+
+Polish-speaking enbies have many options to express themselves now, and sometimes it just seems like there are… too many.
+After all, it's a relatively new area of language, still in a state of a linguistic _primordial soup_,
+and it touches on many aspects of an already complicated grammar system. It's easy to get overwhelmed!
+
+So we used the knowledge gained from the Census data,
+as well as historical sources and expert opinions that we'd found,
+we've analysed the trends we see and the linguistic and sociological context in which nonbinary Polish is used,
+and we formulated a [Manifesto of _niebinarszczyzna_](https://zaimki.pl/manifest).
+
+We're not being [prescriptive](https://en.wikipedia.org/wiki/Linguistic_prescription) about it,
+we're not claiming that we know best how language _should_ or _has to_ be used,
+but there's been a need for some kind of guidance on how to navigate the new forms –
+so we prepared a document in which we explain why respecting nonbinary identities and our language matters,
+and which forms seem to be on the best way to become a norm in the near future and to create a consistent system.
+
+Our Manifesto makes life a bit easier for enbies looking for pronouns for themselves,
+or authors and translators looking for pronouns for their characters,
+or even just allies trying to make sense of all of it.
+
+## Neutratywy, osobatywy
+
+As I mentioned before, Polish nouns describing people's occupations and relationships are very gendered and not regular.
+Think of triples like “barman – barmaid – bartender” – except the concept applies to basically all such nouns, 
+plus the second form still keeps stirring some controversies, and also the third form… doesn't exist.
+
+But here's a thing about language: if there's a need to describe something, language will accommodate that need.
+After all, helping us express ideas and communicate with each other is literally its main purpose.
+When humanity invented printers, lasers, computers or space rockets, we also had to invent the words to describe them.
+And when nonbinary identities started becoming less suppressed by the society and the need arose to better describe ourselves,
+it became invitable that our language would evolve to fulfil it.
+That evolution is happening right in front of our eyes.
+
+[Sybil](/@sybil) came up with a system called [_neutratywy_](https://zaimki.pl/neutratywy)
+that combines the relevant roots with endings of nouns that might not describe people,
+but are grammatically neuter. For example “autor” (_author_, masc.) can receive the ending and declension of “morze”
+(_sea_, neuter) to produce “autorze” (_author_, neuter). It's a brilliant system, in which brand-new words
+can accurately describe someone, be easily understood by people hearing them for the first time,
+and, thanks to using known suffixes and following known declension patterns, feel like a natural part of the language –
+even though they sound very weird at first. 
+
+[Neologisms](https://en.wikipedia.org/wiki/Neologism) are, of course, common in languages,
+but adding an entire, vast _category_ of nouns to the vocabulary is quite a rarity.
+Our English [dictionary of gender-neutral language](/dictionary) has around a hundred entries, and mostly normative,
+while Polish has over five thousand neologisms!
+And they're not just art for art's sake – they address a real need of the community and are gaining actual use.
+
+Aside from _neutratywy_, we also proposed less complex noun systems that grammatically match the neopronouns/neogender
+and graphical forms. But there's one more concept worth mentioning:
+
+_[Osobatywy](/osobatywy)_ are forms that combine a gender-neutral word “osoba” (_person_) with a descriptor.
+Admittedly, they're a bit of a mouthful and might sound clunky,
+but they allow to describe a nonbinary person or a person of unknown/irrelevant gender without using non-normative language.
+Credits for coming up with this idea go to [Fundacja Trans-Fuzja](https://www.transfuzja.org/),
+(but we're also proud of helping popularise it 😉).
+
+## Media appearances and mentions, workshops and lectures
+
+![Screenshot from a live expert panel discussion at TęczUJ](/img-local/blog/tęczuj-panel-ekspercki.jpeg)
+
+If you open [zaimki.pl/media](https://zaimki.pl/media), you'll see a list of our appearances and mentions in various media outlets.
+Some of them are, admittedly, tiny, but the list also includes likes of Newsweek Poland,
+one of the biggest TV stations in the country (TVN), and even the conservative government propaganda machine (TVP).
+Our members have been invited to live interviews, have been giving lectures, leading workshops,
+entering into polemics with journalists.
+
+What struck me most about those experiences is how much acceptance and curiosity we've been welcomed with.
+Of course conservatives are gonna conserve, but among more open-minded people it's always been
+an absolute pleasure to discuss nonbinary identities and gender-neutral language with people ready to learn.
+
+Setting up a tiny, simple website about language, I never would've thought that just a few months later
+I'd be showing my face to thousands of people and educating them about a topic so niche that we,
+just a bunch of queers with a passion for language, basically became experts in it.
+Just scrolling through that list is a bit overwhelming to me.
+
+## Explosion in the number of texts using nonbinary language
+
+![Graph described below](/img-local/blog/korpus-wykres-2021.png)
+
+We collect [a corpus of sources](https://zaimki.pl/korpus) (books, press articles, movies, series, games, songs…)
+that use nonbinary language. It's by no means a complete catalogue, nor are the inclusion criteria very strictly defined,
+but it's a very useful collection nonetheless. I was curious how did the number of such sources change over time,
+so I put it on a chart.
+
+As you can see, until 2018 usages were sparse. But in 2019 an uptick starts, and in 2020 (when zaimki.pl were created)
+and 2021 it turns into quite a spike.
+
+By no means am I claiming that it's us who made that happen – after all, the growing acceptance towards nonbinary people
+and our increased representation in media (both Polish and translations of foreign texts)
+must be responsible for a huge chunk of that spike. But I like to think that our efforts in popularising and normalising
+nonbinary language have also contributed to that trend. Maybe we inspired some Polish authors to include
+unapologetically nonbinary characters in their literature, and maybe we convinced some Polish translators
+to properly represent such characters instead of erasing their identity through language,
+as [used to be more common](https://anglica-journal.com/resources/html/article/details?id=207730).
+
+## Books and video games – sensitivity reviews, consultations, credits, auspices
+
+If you head to [zaimki.pl/linki](https://zaimki.pl/linki), you'll see a couple of book covers.
+That's because we've been participating in the process of their creation.
+Our team members have been doing sensitivity reviews, advising the translators, providing suggestions.
+We did what little we could to promote those books, and we're proud to see our logo in the “auspices” section on their covers.
+
+One time we responded to an email, in which a translator was asking a bunch of questions about their project
+(without revealing what it is). To our surprise, a few months later someone messaged us, asking if we're aware
+that we're mentioned in the closing credits to the game [Bugsnax](https://bugsnax.com/) 🤯
+
+And that's not even the only video game that we've been involved with.
+I recently did sensitivity reviews for a big game company for two upcoming titles and an internal DEI guide.
+Unfortunately, NDA won't let me say much more, but still… it's all so exciting!
+
+## Terminology
+
+Although the [Dictionary of Queer Terminology](/terminology) exists also in other language versions of Pronouns.page,
+there's a bit more to it than just gathering a bunch of terms with flags and definitions.
+
+The idea behind the dictionary was to promote Polish versions of queer terms instead of simply borrowing them from English.
+Not that we're against [loanwords](https://en.wikipedia.org/wiki/Loanword) –
+after all my own language is basically [Poglish](https://en.wikipedia.org/wiki/Poglish) (or rather Pong-ger-dutch-lish?), so who am I to judge –
+but in this context popularising Polish alternatives plays its role in refuting queerphobes' claims
+that our identities aren't our own, that we're just blindly following a “trend from the West”.
+
+Many of the terms are translated quite literally, but with a few we had to be a bit more creative –
+including for example
+[płynnopłciowość](https://zaimki.pl/terminologia#p%C5%82ynnop%C5%82ciowo%C5%9B%C4%87) (genderfluid),
+[zmiennopłynność](https://zaimki.pl/terminologia#zmiennop%C5%82ynno%C5%9B%C4%87) (fluidflux)
+or [nekronim](https://zaimki.pl/terminologia#nekronim) (deadname).
+
+## Inclusive dictionary
+
+Similarly, the [Dictionary of inclusive language](/inclusive) was initially meant for the Polish website
+and only later extended to English. Currently it has three times as many entries as the English version!
+
+## Zine
+
+There was a time when people questioning their gender who were asking in online spaces for materials
+that might help them to navigate that journey were primarily getting the following response: learn English.
+There was simply not enough places where you could read about other enbies' experiences in Polish.
+
+It's been improving since, of course, but as a part of our contribution to the process
+we wanted to create [a zine](https://zaimki.pl/zin) where members of our community could share their thoughts and experiences.
+We were open to all (printable) forms of expression, which resulted in a great variety among the entries –
+ultimately the zine ended up containing prose, poetry, prose poetry, opinion pieces, drawings,
+and even a diagram-story.
+
+![Picture of five copies of the zine. The cover is in the colours of the nonbinary flag, it's divided into rectangles, each with a drawn character; and on the left, vertically there's the title: “Poczytałosie”](/img-local/blog/zine-polish-2022.jpeg)
+
+Fun fact: the layout of the zine was created by my partner – despite them not speaking Polish at all!
+And my husband came up with the name for it: “Poczytałosie”, which is a play on words “reading” and “moose”.
+Why moose? Because the 2<sup>nd</sup> person past tense verbs form of the neuter grammatical gender
+end with -łoś, which happens to… also be a word for “moose”.
+
+The zine is published as a PDF at [zaimki.pl/zin](https://zaimki.pl/zin),
+but we've also assigned an ISBN to the publication and printed out a hundred physical copies
+that we shared with the authors, editors and members of the Collective – and the [National Library](https://www.bn.org.pl/) too! 
+
+## Our own grammatical plural gender
+
+Yet another [androcentric](https://en.wikipedia.org/wiki/Androcentrism) complication of the Polish grammatical gender system
+is that when talking to or about groups of people, one should pick a gender according to some pretty weird rules. 
+Groups of women are described with the same forms (eg. “kobiety **były**”) as animals (“psy **były**”) and inanimate objects (“krzesła **były**”) –
+but a single man joining their group “upgrades” their grammatical gender to masculine personal forms (eg. “widzowie **byli**”).
+
+So we've decided to come up with a brand new grammatical gender that would be totally gender-neutral
+and fine to use by anyone – without having to wonder what gender are members of a given group and which rules to apply.
+We've brainstormed a system that's inspired both by normative singular neuter forms,
+and by plural pronouns in other Slavic languages; and we ended up with a neat system of [“ona/ich”](https://zaimki.pl/ona/ich).
+It's not normative, and admittedly hasn't gained much popularity (yet?),
+but we're very proud of it – and of course we use it when describing ourselves as [a Collective](https://zaimki.pl/kolektyw-rjn).
+
+## Unisex names dictionary and data analysis
+
+[Rejestr PESEL](https://obywatel.gov.pl/pl/dokumenty-i-dane-osobowe/czym-jest-rejestr-pesel)
+is a government database containing information about Polish citizens and residents.
+Some data from the register are publicly available – including statistics about how many people bear any given name.
+
+So [I analysed this public data set](https://zaimki.pl/blog/imiona-unisex-pesel)
+to see which names are used by people with both “male” and “female” legal sex markers.
+Admittedly, simply because that's the case does not necessarily mean the name is commonly considered “unisex”,
+but it was still a fun and informative analysis. It can also be a useful guide to picking a name
+and an argument to be used when applying for a legal name change.
+
+But speaking of guides to picking a new name – we also created exactly that:
+[a dictionary of gender-neutral names](https://zaimki.pl/imiona).
+It's still not as complete as we would wish, so we haven't added it to other languages yet,
+but it's already a very helpful knowledge base.
+
+## Recommendations for translators, creators of questionnaires, and medical personel
+
+We're getting asked regularly to weigh in on some dilemmas or questions that people have about the nonbinary
+and gender-neutral language. Some researchers were asking how to prepare the demographic questionnaire
+in order to be inclusive of people of all genders. So our team discussed the common pitfalls we're seeing in such forms
+and we've prepared [a recommendation](https://zaimki.pl/formularze) (which would actually also be useful in English,
+I should get around to translating it whenever I have a moment 😅).
+Later it was followed by [a blog post](https://zaimki.pl/blog/formularze-stan-cywilny)
+regarding questions of marital status.
+
+Translators were asking for advice regarding the choice of Polish forms that would most closely resemble
+the original choice of (neo)pronouns – so we prepared [a guide for translators](https://zaimki.pl/t%C5%82umaczenie).
+
+A friend GP is also the editor of a magazine for doctors and he asked us to prepare a guide for them;
+and here it is: [part 1](https://zaimki.pl/blog/poradnik-lekarski-1) and [part 2](https://zaimki.pl/blog/poradnik-lekarski-2).
+
+## Impact on the academia
+
+We maintain [a page listing academic sources](https://zaimki.pl/akademia) and statements by scholars regarding
+nonbinary, inclusive and gender-neutral language. It's not massive, 
+but the subject is already gaining some interest in the academic circles,
+and our project specifically is having an impact too.
+There are papers on the subject, studies, people mention us in their theses and quote us and our Census data as sources.
+
+## Spellchecker – ISJP
+
+It's one thing when a computer or a smartphone adds a little red squiggle under the words that you use to describe yourself
+– even if you only use those forms that are considered by experts to be “grammatically correct”, albeit niche.
+But it gets very annoying when the spellchecker decides to just arbitrarily assign you a gender.
+Yet that's what happens to thousands of Polish-speaking enbies every day.
+
+Teaching your spellchecker a new word is simple – but here it's a question of an entire category of words!
+The solution for that must come from the developers, not individual users…
+So we've started [a (bilingual) petition](https://zaimki.pl/autokorekta) to software companies and contributors
+to fix that bug.
+
+Yes, a bug. We're not even asking for a new feature, the petition is only about the most basic case,
+the neuter 1<sup>st</sup> and 2<sup>nd</sup> person past tense verbs – forms that are considered
+by the [Polish Language Council](https://en.wikipedia.org/wiki/Polish_Language_Council)
+to be “correct and consistent with the language system”, forms that have been used by poets centuries ago
+and noted in grammar books.
+
+Unfortunately, so far that hasn't yielded any results… But we didn't stop there.
+I learned the basics of the Hunspell format and wrote a script that extends an open-source spellcheck dictionary
+to include the missing forms.
+The result is [ISJP](https://isjp.pl/en/) (this website is bilingual too)
+and  it consists of two dictionaries: normative and neological. 
+
+Unfortunately, the subject of spellchecker dictionaries isn't easy…
+I'm not experienced in writing this kind of code, testing it is a struggle, and so is even trying to use it…
+Every app that uses a spellchecker requires a separate and different process to install a custom dictionary
+– if it even allows it at all. And trying to get “the big guys” to support it out of the box is not something
+I have time, energy and network to do…
+
+Still, even if its practical uses are limited, I'm very proud of this project and I'm glad that it exists,
+even if mostly as a statement. And, of course, it's always open for someone with more expertise to swoop in
+and help out 😉 
+
+## Summing up…
+
+When a queer student association from the Jagiellonian University invited us to an expert panel,
+I felt uneasy about being called experts at first. After all, we're just a bunch of queers running a website, right?
+Sure, language is our passion, some of us have formal training in this subject,
+and one of us is even getting a PhD – but still, there must be someone more qualified than us, right?
+
+But here's a thing – there doesn't seem to be… Yes, there are some very respected linguists friendly to our cause,
+but there's also the other dimension to this area of linguistics: the experience of being a nonbinary person
+who actually needs this language and uses it in their everyday life.
+When an enby, or a translator, or an editor, or an educator, or anyone else who cares about
+proper representation and inclusion of nonbinary identities in their language,
+when they have a question about the subject, they don't ask prof. Miodek, or prof. Bańko, or the [RJP](https://en.wikipedia.org/wiki/Polish_Language_Council) –
+they pop _us_ an email. It's absolutely bananas.
+It's a subject niche enough that we, a humble bunch of queers, rose to the ranks of experts on it;
+but simultaneously a subject so important and quickly growing and evolving that academia, media and the public take notice.
+
+Running this project is not just about coding a platform for cards and adding entries to a bunch of dictionaries.
+Zaimki.pl let me do so many things that I never thought I'd ever be doing and enjoying.
+And I'll be forever grateful to the universe for the opportunity to be in the middle of this amazing
+linguistical nonbinary revolution ❤️
diff --git a/locale/en/config.suml b/locale/en/config.suml
index fa1e1f221..7e8d7f7b6 100644
--- a/locale/en/config.suml
+++ b/locale/en/config.suml
@@ -412,7 +412,7 @@ blog:
         history: 'project-history'
         logo: 'new-logo'
         new-version: 'creating-new-language-version'
-        why-ads: 'why-ads'
+        polish-revolution: 'polish-revolution'
 
 ads:
     enabled: true
diff --git a/locale/en/img/blog/korpus-wykres-2021.png b/locale/en/img/blog/korpus-wykres-2021.png
new file mode 100644
index 000000000..a529779d9
Binary files /dev/null and b/locale/en/img/blog/korpus-wykres-2021.png differ
diff --git a/locale/en/img/blog/new-version.png b/locale/en/img/blog/new-version.png
new file mode 100644
index 000000000..2fc59905d
Binary files /dev/null and b/locale/en/img/blog/new-version.png differ
diff --git a/locale/en/img/blog/polish-books.jpeg b/locale/en/img/blog/polish-books.jpeg
new file mode 100644
index 000000000..f40248614
Binary files /dev/null and b/locale/en/img/blog/polish-books.jpeg differ
diff --git a/locale/en/img/blog/tęczuj-panel-ekspercki.jpeg b/locale/en/img/blog/tęczuj-panel-ekspercki.jpeg
new file mode 100644
index 000000000..8fc3989aa
Binary files /dev/null and b/locale/en/img/blog/tęczuj-panel-ekspercki.jpeg differ
diff --git a/locale/en/img/blog/zine-polish-2022.jpeg b/locale/en/img/blog/zine-polish-2022.jpeg
new file mode 100644
index 000000000..ec3f2ff22
Binary files /dev/null and b/locale/en/img/blog/zine-polish-2022.jpeg differ
diff --git a/locale/en/translations.suml b/locale/en/translations.suml
index 3d5eb9816..df2a6906f 100644
--- a/locale/en/translations.suml
+++ b/locale/en/translations.suml
@@ -573,6 +573,7 @@ links:
     links: 'Extra links'
     recommended: 'We recommend'
     blog: 'Blog'
+    blogTOC: 'Table of contents'
     mediaShort: 'Media'
     media: 'Pronouns.page in the media'
 
@@ -590,6 +591,7 @@ contact:
     groups:
         all: ''
         calendar: 'Queer Calendar Bot'
+        shop: 'Merch'
     faq: >
         Before you write, <strong>check out our </strong>{/faq=<strong>FAQ</strong>} – maybe the answer to your question is already there.
     technical: >
diff --git a/locale/pl/config.suml b/locale/pl/config.suml
index 4094de035..a5c24bb94 100644
--- a/locale/pl/config.suml
+++ b/locale/pl/config.suml
@@ -384,7 +384,7 @@ links:
             icon: 'book'
             url: 'https://gufaculty360.georgetown.edu/s/contact/00336000014RaQuAAK/iwona-sadowska'
             lang: ['en']
-            headline: 'Polish: A Comprehensive Grammar – Iwona Sadowska; Georgetown University (to be published in 2022)'
+            headline: 'Polish: A Comprehensive Grammar – Iwona Sadowska; Georgetown University (to be published in 2024)'
         -
             icon: 'play-circle'
             url: 'https://www.youtube.com/watch?v=YOEB6Ixp048'
@@ -829,7 +829,7 @@ links:
             icon: 'play-circle'
             url: 'https://www.facebook.com/teczuj/videos/2996967110625524'
             headline: 'Panel ekspercki: język neutralny | język osób niebinarnych'
-            extra: 'Archie i Andrea, <strong>Tęczuj</strong>'
+            extra: 'Archie i Andrea, <strong>TęczUJ</strong>'
         -
             icon: 'play-circle'
             url: 'https://www.facebook.com/SCORP.IFMSA.Poland/posts/2952524161684978'
diff --git a/locale/pl/translations.suml b/locale/pl/translations.suml
index b0201629d..e423ac296 100644
--- a/locale/pl/translations.suml
+++ b/locale/pl/translations.suml
@@ -975,6 +975,7 @@ links:
     headerLong: 'Dodatkowe materiały'
 
     blog: 'Blog'
+    blogTOC: 'Spis treści'
     academic: 'Nauka'
     links: 'Dodatkowe materiały'
     endorsements: '{/blog/mecenat=Mecenaty} i współpraca'
@@ -1159,6 +1160,7 @@ contact:
         all: ''
         polish: 'Polskojęzyczne'
         calendar: 'Bot kalendarza'
+        shop: 'Mercz'
     faq: >
         Zanim napiszesz, zajrzyj do naszego {/pytania=FAQ} – być może odpowiedź na Twoje pytanie już się tam znajduje.
     quote: >
diff --git a/locale/zh/config.suml b/locale/zh/config.suml
index 440fc6448..ec246c2db 100644
--- a/locale/zh/config.suml
+++ b/locale/zh/config.suml
@@ -53,7 +53,20 @@ inclusive:
     enabled: false
 
 terminology:
-    enabled: false
+    enabled: true
+    published: false  # TODO
+    categories:
+        - '性吸引倾向'
+        - '浪漫（吸引）倾向'
+        - '第三吸引倾向'
+        - '性别'
+        - '性别表达'
+        - '关系模型'
+        - '语言'
+        - '吸引'
+        - '政治'
+        - '偏见'
+    route: '术语'
 
 names:
     enabled: false
diff --git a/locale/zh/translations.suml b/locale/zh/translations.suml
index 13735c64d..a65400d55 100644
--- a/locale/zh/translations.suml
+++ b/locale/zh/translations.suml
@@ -170,16 +170,24 @@ community:
     headerLong: '酷兒社區'
 
 terminology:
-    header: '術語'
-    headerLong: '酷兒術語詞典'
+    header: '术语'
+    headerLong: '酷儿术语词典'
     info:
         - >
-            與LGBTQ+社區相關的術語詞典。
-    term: '術語'
-    original: '術語'
-    category: '類別'
-    images: '來自旗幟目錄之外的圖片'
-    definition: '定義'
+            很多关于LGBTQ+社群的术语和词组在简体中文文本中以英语的形式被插入使用。
+            我们想要展现一个这些词汇的术语表，描述它们的意思，提出它们的中文翻译。
+
+
+        - >
+            请记住身份标签本质上是主观和灵活的。
+            本词典是社群找寻被最广泛接受的酷儿术语的定义的一次尝试，
+            不应该被当作这个主题的任何官方对待。
+            对于某人身份和它最好的描述的唯一官方是……其本人。
+    term: '术语'
+    original: '词源'
+    category: '类别'
+    images: '附加图片，旗帜编目以外'
+    definition: '定义'
 
 faq:
     header: '常見問題'
diff --git a/server/routes/admin.js b/server/routes/admin.js
index b3d23f9c4..0abb99ef1 100644
--- a/server/routes/admin.js
+++ b/server/routes/admin.js
@@ -26,6 +26,7 @@ router.get('/admin/list', handleErrorAsync(async (req, res) => {
             WHERE p.teamName IS NOT NULL
               AND p.teamName != ''
               AND (a.validUntil IS NULL OR a.validUntil > ${now()})
+            GROUP BY u.username, p.locale
             ORDER BY RANDOM()
         `);
 
diff --git a/server/routes/user.js b/server/routes/user.js
index b600d6c59..423bcc50a 100644
--- a/server/routes/user.js
+++ b/server/routes/user.js
@@ -187,7 +187,7 @@ export const issueAuthentication = async (db, user, fetch = true, guardMfa = fal
 export const validateEmail = async (email) => {
     email = normalise(String(email));
     if (email.endsWith('.oauth')) {
-        return;
+        return false;
     }
     const re = /^(([^<>()\[\]\\.,;:\s@"]+(\.[^<>()\[\]\\.,;:\s@"]+)*)|(".+"))@((\[[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\])|(([a-zA-Z\-0-9]+\.)+[a-zA-Z]{2,}))$/;
     if (!re.test(email)) {
diff --git a/src/adPlaceholders.js b/src/adPlaceholders.js
index 337451872..55df487b2 100644
--- a/src/adPlaceholders.js
+++ b/src/adPlaceholders.js
@@ -1,23 +1,23 @@
 export default {
-    'support': {slotId: 2557549454, adFormat: 'auto', responsive: true},
+    'support': null, // {slotId: 2557549454, adFormat: 'auto', responsive: true},
 
     'aside-left-top': null,
-    'aside-left-middle': {slotId: 8917042232, adFormat: 'autorelaxed'}, // prev: {slotId: 4999879969, adFormat: 'auto', responsive: true},
+    'aside-left-middle': null, // prev: {slotId: 8917042232, adFormat: 'autorelaxed'}, // prev: {slotId: 4999879969, adFormat: 'auto', responsive: true},
     'aside-left-bottom': null,
 
     'aside-right-top': null,
     'aside-right-middle': null, // prev: {slotId: 2369847195, adFormat: 'auto', responsive: true},
-    'aside-right-bottom': {slotId: 6664353412, adFormat: 'auto', responsive: true},
+    'aside-right-bottom': null,  // prev: {slotId: 6664353412, adFormat: 'auto', responsive: true},
 
     'main-0': {slotId: 3137058361, adFormat: 'auto', adLayout: 'in-article'}, // prev: {slotId: 8172838213, adFormat: 'auto', responsive: true},
-    'main-1': {slotId: 3299823474, adFormat: 'auto', responsive: true},
-    'main-2': {slotId: 3108251782, adFormat: 'auto', responsive: true},
-    'main-3': {slotId: 6716873048, adFormat: 'auto', responsive: true},
+    'main-1': null, //{slotId: 3299823474, adFormat: 'auto', responsive: true},
+    'main-2': null, // {slotId: 3108251782, adFormat: 'auto', responsive: true},
+    'main-3': null, // {slotId: 6716873048, adFormat: 'auto', responsive: true},
     'main-4': null,
     'main-5': null,
     'main-6': null,
 
-    'footer': {slotId: 6584462360, adFormat: 'autorelaxed'},
+    // 'footer': {slotId: 6584462360, adFormat: 'autorelaxed'},
 
     'small-homepage': {slotId: 6146027401, adFormat: 'auto', responsive: true},
 };
diff --git a/src/adsInternal.js b/src/adsInternal.js
new file mode 100644
index 000000000..2a9318d2a
--- /dev/null
+++ b/src/adsInternal.js
@@ -0,0 +1,26 @@
+export const adsInternal = [
+    {
+        image: 'shop-vt.png',
+        placeholders: ['aside-left-middle'],
+        link: 'https://shop.pronouns.page',
+        display: 'd-none d-md-block',
+        alt: 'Pronouns Page merch is here! Get yours at shop.pronouns.page or Etsy!',
+    },
+    {
+        image: 'shop-hz.png',
+        placeholders: ['aside-right-top'],
+        link: 'https://shop.pronouns.page',
+        display: 'd-block d-lg-none',
+        alt: 'Pronouns Page merch is here! Get yours at shop.pronouns.page or Etsy!',
+    },
+];
+
+export const adsInternalPerPlaceholder = {};
+for (let ad of adsInternal) {
+    for (let placeholder of ad.placeholders) {
+        if (!adsInternalPerPlaceholder.hasOwnProperty(placeholder)) {
+            adsInternalPerPlaceholder[placeholder] = [];
+        }
+        adsInternalPerPlaceholder[placeholder].push(ad);
+    }
+}
diff --git a/src/contact.js b/src/contact.js
index e22892dfc..c1559fa25 100644
--- a/src/contact.js
+++ b/src/contact.js
@@ -74,6 +74,14 @@ export const socialLinks = {
             headline: '@CalendarQueer',
         },
     },
+
+    shop: {
+        shop: {
+            icon: 'shopping-bag',
+            url: 'https://shop.pronouns.page',
+            headline: 'shop.pronouns.page',
+        }
+    },
 }
 
 export const COLOURS = {
@@ -165,6 +173,7 @@ export function* getSocialLinks(config) {
     if (config.calendar && config.calendar.enabled) {
         yield* getLink(socialLinks, 'calendar');
     }
+    yield* getLink(socialLinks, 'shop');
 }
 
 export function* getSupportLinks(config) {
diff --git a/src/helpers.js b/src/helpers.js
index 8ca69088d..cea70f563 100644
--- a/src/helpers.js
+++ b/src/helpers.js
@@ -23,6 +23,7 @@ export const head = ({title, description, banner, noindex = false, keywords}) =>
 
     if (title) {
         title = title.replace(/&#39;/g, '\'');
+        title = title.replace(/<\/?[^>]+(>|$)/g, ""); // html tags
         title = clearLinkedText(title, false);
         title += ' • ' + process.env.TITLE;
         meta.title = title;
@@ -172,6 +173,8 @@ export const shuffle = array => {
     return a;
 }
 
+export const randomItem = array => array[Math.floor((Math.random() * array.length))];
+
 export const isGranted = (user, locale, area = '') => {
     if (area === '*') {
         return user.roles.split('|').includes('*');
diff --git a/src/parseMarkdown.js b/src/parseMarkdown.js
index 5c72fa1ab..5286a88fe 100644
--- a/src/parseMarkdown.js
+++ b/src/parseMarkdown.js
@@ -1,3 +1,5 @@
+import translator from './translator';
+
 // TODO make generic
 const census_groups = {
     'location_poland': 'Osoby mieszkające w Polsce',
@@ -79,7 +81,7 @@ const generateToC = (content) => (_) => {
 
     return `
         <div class="alert alert-light border">
-            <h2 class="h4"><span class="fal fa-list"></span> Spis treści</h2>
+            <h2 class="h4"><span class="fal fa-list"></span> ${translator.translate('links.blogTOC')}</h2>
             <ul class="mb-0">${tags.join('')}</ul>
         </div>
     `;
diff --git a/static/banners/shop-hz.png b/static/banners/shop-hz.png
new file mode 100644
index 000000000..ad9289551
Binary files /dev/null and b/static/banners/shop-hz.png differ
diff --git a/static/banners/shop-vt.png b/static/banners/shop-vt.png
new file mode 100644
index 000000000..b0171ba34
Binary files /dev/null and b/static/banners/shop-vt.png differ