diff --git a/src/adsInternal.js b/src/adsInternal.js
index 1691ed79f..51ab6b8a1 100644
--- a/src/adsInternal.js
+++ b/src/adsInternal.js
@@ -55,7 +55,7 @@ export const adsInternal = [
     // },
     {
         enabled: true,
-        locale: 'en',
+        locale: null,
         image: 'merch-1.png',
         placeholders: ['content-0', 'content-mobile-0'],
         link: 'https://shop.pronouns.page',
@@ -63,7 +63,7 @@ export const adsInternal = [
     },
     {
         enabled: true,
-        locale: 'en',
+        locale: null,
         image: 'merch-1.png',
         placeholders: ['header'],
         link: 'https://shop.pronouns.page',
@@ -75,7 +75,7 @@ export const adsInternal = [
 export default (locale) => {
     const adsInternalPerPlaceholder = {};
     for (const ad of adsInternal) {
-        if (ad.enabled === false || ad.locale !== locale) {
+        if (ad.enabled === false || (ad.locale !== null && ad.locale !== locale)) {
             continue;
         }