diff --git a/components/CookieConsent.vue b/components/CookieConsent.vue
index d016016cc..75405d043 100644
--- a/components/CookieConsent.vue
+++ b/components/CookieConsent.vue
@@ -62,7 +62,7 @@ export default {
         blur() {
             if (!this.enabled) { return false; }
 
-            if ([this.config.user.privacyRoute, this.config.user.termsRoute].includes(this.$route.path.substr(1))) {
+            if ([this.config.user.privacyRoute, this.config.user.termsRoute, 'why-ads'].includes(this.$route.path.substr(1))) {
                 return false;
             }
 
diff --git a/locale/en/config.suml b/locale/en/config.suml
index c8ad98fac..180a886fd 100644
--- a/locale/en/config.suml
+++ b/locale/en/config.suml
@@ -392,6 +392,7 @@ blog:
         history: 'project-history'
         logo: 'new-logo'
         new-version: 'creating-new-language-version'
+        why-ads: 'why-ads'
 
 ads:
     enabled: true
diff --git a/locale/en/translations.suml b/locale/en/translations.suml
index 1cd661f4f..693d35ffa 100644
--- a/locale/en/translations.suml
+++ b/locale/en/translations.suml
@@ -939,7 +939,7 @@ privacy:
         optional:
             header: 'Optional cookies'
             description: >
-                We show ads to fund the project.
+                We show ads to fund the project {/why-ads=(more details here)}.
                 You can agree for related third-parties to store information about you
                 for the purposes of gathering statistics and personalising ads.
             details: 'You can read more in Ezoic''s {https://g.ezoic.net/privacy/pronouns.page=Privacy Policy}.'