diff --git a/src/server/kiwix-serve.cpp b/src/server/kiwix-serve.cpp
index c537a3e..b37f217 100644
--- a/src/server/kiwix-serve.cpp
+++ b/src/server/kiwix-serve.cpp
@@ -161,9 +161,9 @@ void introduceTaskbar(string& content, const string& humanReadableBookId)
              humanReadableBookId,
              "__CONTENT__"));
     }
-    content = replaceRegex(content, rootLocation, "__ROOT_LOCATION__");
     content = replaceRegex(content, replaceRegex(humanReadableBookId, "%26", "&"), "__CONTENT_ESCAPED__");
   }
+  content = replaceRegex(content, rootLocation, "__ROOT_LOCATION__");
   pthread_mutex_unlock(&regexLock);
 }