diff --git a/tools/Makefile b/tools/Makefile
index b89792327..dc210e82a 100644
--- a/tools/Makefile
+++ b/tools/Makefile
@@ -44,6 +44,10 @@ LOGO_H	= $(OBJTREE)/include/bmp_logo.h
 ifeq ($(LOGO_BMP),)
 LOGO_BMP= logos/denx.bmp
 endif
+ifeq ($(VENDOR),atmel)
+LOGO_BMP= logos/atmel.bmp
+endif
+
 
 #-------------------------------------------------------------------------
 
diff --git a/tools/logos/atmel.bmp b/tools/logos/atmel.bmp
new file mode 100644
index 000000000..3c445c9bc
Binary files /dev/null and b/tools/logos/atmel.bmp differ